Aamku is a leading notebook manufacturer from India.
Aamku wanted a proper branding for their internal team as well as for the external market.
Our team suggested an approach where in which we go forward for a professional branding set for their internal team and a quirky branding set for the external market. As this goes along with its purpose and brand voice.
Internal Branding
Business set :
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/ee8c2beb-289d-4ba0-846c-f40cb3e33dbd_rw_1920.jpg?h=51c4071d3d75bf20bfd5e631a24a1626)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/0fd58757-743f-4a55-bf7f-d4593d1bd959_rw_1920.jpg?h=8ef17b494a017a5e9a48b5ca9877f68f)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/3292a879-0c2e-4418-a2e0-a604b088cde0_rw_1920.jpg?h=8e04eb64f86e67ea063aa5cdc9da63c8)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2809567d-c301-4284-b405-8c988dacbd1f_rw_1920.jpg?h=1a9f29811ee8dc83bca678e064eb9c07)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/647f100c-5df4-4ee8-b3b7-8ec276129648_rw_1920.jpg?h=2d77650d01a471e64225ca35045fccb1)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/bbed73e6-c406-48a1-b147-9c8c3dfb83bf_rw_1920.jpg?h=80662fbc95c66599ee25d04a28294d34)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/43546bbe-e166-4c54-882e-49902282b454_rw_1920.jpg?h=6ec502b5216fdc0431ff1a13f0cf43a3)
External Branding
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/f26216fd-2a63-4cbc-9ca4-9756592dc00f_rw_1920.jpg?h=e079278f5a39f8b9d4b3021b954c1e20)
Model sheet
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/e789ba93-78a3-46f9-bc8d-906809720673_rw_1920.jpg?h=783b362fdf223090cc359f85aa9272d0)
Expression Sheet
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/fd59e8a2-e1ef-486c-92e9-21e13a3ef624_rw_1920.jpg?h=3b9feb4d79a1d38ccc48cd5773538e65)
Action sheet
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/18da98a4-3970-49dc-b489-69e9d9443466_rw_1920.jpg?h=36df952a4f37fde26c6b87bc23d04bf0)
Calendar Illustration
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/0af4fb10-5642-4e63-b7aa-8cc465744ef2_rw_1920.jpg?h=9c91cba318258292762f275df12b1ca6)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/3dc4541b-65d7-43d8-9d26-c514551fe6bf_rw_1920.jpg?h=4544c270e2b967f09b6b02dcde2fb211)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/a35d22d4-738e-4f03-9d31-bff973d5c235_rw_1920.jpg?h=a6b2398e8a6fa756e5c8a09a5a9e994c)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2dd87b59-bf80-4b1b-b0b2-734256c4c6a2_rw_1920.jpg?h=f87b847f2357c3f36de1ee664f61c93b)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d9f3ac89-0c8d-4920-8a52-4a3803e869a0_rw_1920.jpg?h=5d2054e2c3ec347efc0d308027ad6f29)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/a4316d14-093e-4eb1-a8a8-8d2560b397e2_rw_1920.jpg?h=32854964c0441f5ee679c0d3221271dd)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/a000d4f2-f7ce-40f4-9b10-55619a22f5f0_rw_1920.jpg?h=43cad51a3e4f46eedbc37bc951bcdc63)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/7bafa3e7-e251-4d37-b421-e1776d134fc1_rw_1920.jpg?h=eef4731cf9f3831f65c517e5add5976c)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/4da452f9-29b7-4caa-b5ec-0e7816e9d041_rw_1920.jpg?h=343f2d2b92dee5c2a154c9d9c2116bff)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/cbb7b582-3c62-4055-b748-562c487f50fa_rw_1920.jpg?h=6b61bd2d31365bc9ecd402b65a4a8263)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/60a0b965-83e4-4dea-adb4-153413df17d4_rw_1920.jpg?h=b7556c92936ebc05d2d653b2fd72e76b)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/f3a327ad-c58b-4ec6-a7aa-ec2778b3f108_rw_1920.jpg?h=3010eba0696f6311ccbdc06e2b6378d9)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/4da8bd6e-fb0e-40c7-85a6-d94695ecc99c_rw_1920.jpg?h=b02cccc6e196c0fe5b9a8d9c6885681e)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/66a62d99-4c5b-4d8f-aa4f-ad807f28e833_rw_1920.jpg?h=b5dd75e5b81c84e9d90b8a0f9e29ebdf)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/f73f0a52-d83a-4951-920e-824e2399d198_rw_1920.jpg?h=8246cb59c5c7fc3c6891f79264429f47)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/f1cb0d5b-c3ca-45c0-a930-ad860c4cb40c_rw_1920.jpg?h=80efd1843b6f7c21b16632a2dcf6a5c6)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/fd495ebf-809d-42da-97ce-d2238c3109fd_rw_1920.jpg?h=b85a131224aec0cc6a5ba34858498c32)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/8fa3923c-cf09-4edd-8645-5fa444d0711f_rw_1920.jpg?h=d95f26d2f8c3604e9113c40895b40f07)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/bd9a24ac-ffcb-4ba6-b466-a90eb7c0e47e_rw_1920.jpg?h=54e1d3c6d0b16859d99b3b2abed96ffc)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/89cd35f3-0ccc-41a6-9b51-1e0c3e5fe496_rw_1920.jpg?h=5faba9fee0c74d75be2d4ed44969bdb6)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/ae92e0ea-575c-441d-83ed-b6744ca6450a_rw_3840.jpg?h=ba97d068647cd3ccea0a6715c0915972)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/72e8a022-b3b7-4b96-8956-cc31e2882af4_rw_3840.jpg?h=1990141e644f7befded8b64c860ce3ec)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b72eeb42-cb7c-416b-ab72-072963e3c4c2_rw_3840.jpg?h=57eac129cb33841e4eae2431d13c5eee)
Brand guideline book
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/22ead71c-1f86-47fe-a996-7f87267c3032_rw_1920.jpg?h=d65c1bbacb042f2b0ccf29b89babd6d9)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2754c1f8-32c8-4986-bba8-eaeec634737a_rw_1920.jpg?h=699c1fdc585ded8a016079291e901b95)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/8a364816-bad1-43a5-98a8-3b8dc9b2462c_rw_1920.jpg?h=3ff395d93ff3386066e943356388bf6a)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/1225a5a7-dafb-4b93-a0d5-d2f030f884f9_rw_1920.jpg?h=90f2e4e7918201ecf2f22d00e3f3ace7)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b6541771-0826-4dc9-b7fe-238b5c964ab8_rw_1920.jpg?h=5850cba6c474be17757bd8dc0d0aa0a4)