I'm proud to present a unique, conceptual and self-explanatory ad-campaign for Muskaan. Muskaan is an education non-profit focused on helping children that the system may leave behind. The ads feature vivid illustrations which re-engineer the Bengal Patua Indian folk art style. Each ad aligns with one of the 10 brand features of Muskaan.
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/4e5ab699-e6b2-47ac-9e58-0991c8e66af3_rw_1920.jpg?h=2952a2205d76771c6ef5a01e1784e1a9)
ASPIRATION
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/8e07f9a8-2f65-499f-8a15-c3ff592448f5_rw_1920.jpg?h=c7b0474445c7098baf3526c8ba5f1f9f)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/41ab8570-55e5-419c-bf8d-40cc6067669b_rw_1920.jpg?h=05d7e4d9dcdce93848fa757021c260c8)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/ee565c7e-92b8-4e04-99c2-dbb896dc333f_rw_1920.jpg?h=ab9497b8cd46ca3bc9b5a3d79b196fd0)
CONNECTION
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/5280b885-c75e-4c50-876d-09c0c04d1f58_rw_1920.jpg?h=26c62b0d1c18d5c0cdaffbd74ce95254)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d7a87346-b009-4d84-aa97-50605ffa4565_rw_1920.jpg?h=771590923fe2b2925cc160d1b6325f5c)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/938b3699-0a4d-4951-9190-a1207df3b0ca_rw_1920.jpg?h=f317cbcf8ea9a2b7ab2d8961de107b68)
HOPE
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/a792ce3e-3184-46bd-8607-322d860472cf_rw_1920.jpg?h=de4d8d2392d57c91b153cc9a34b20f4a)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/01231775-21fb-48ca-a505-7470e3f9d1a7_rw_1920.jpg?h=12405a84b80e35b10d0df191a4ceb978)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b16b2b3a-9319-4ef6-b8f4-1abbf7011ee3_rw_1920.jpg?h=0d332dd0ac8bc9737dffd29429c56de7)
INSPIRATION
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/986ce5b3-2cfd-4e3a-a2f2-08af8fc5b61e_rw_1920.jpg?h=0074db5f50a7beefe3170da6b82f9481)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/90933d22-4020-4d1e-8b4a-766606f5c55f_rw_1920.jpg?h=61c29015a8463623d0fef45bc8415ada)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/e2b3ef85-21a5-4216-bdd2-1219801f3224_rw_1920.jpg?h=c7911671033906dedc3f3397a166c14e)
NURTURE
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2a73e286-2fff-44d0-97a0-91d5b40ef9e6_rw_1920.jpg?h=886606d292b375855138299bb261e8f4)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/1b9a358f-13d6-4dd2-a1c6-341fbbda3601_rw_1920.jpg?h=9e134ed0823b556143960aa234db2a53)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2f91d85c-c61e-46be-afd0-c3c7efb3096b_rw_1920.jpg?h=24ed797b68aa3bbaad08e6b7047cdd70)
SHARING KNOWLEDGE
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d1023285-7732-426c-8cfe-a7704f5c40e3_rw_1920.jpg?h=7b76788e31f692f40e9081fc8f1bfbe6)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/53345450-7d88-4d5a-a0e6-2a951490564f_rw_1920.jpg?h=9eae8c16a7bacc974b849265663b1032)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b0c03f2d-3749-470e-a114-473ef9fcacf2_rw_1920.jpg?h=b38e15571d0fc87692f1c370a95b2a6c)
SINCERITY
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d2dcf031-b451-46dc-9990-155807eaeea4_rw_1920.jpg?h=f4be73cae519d1db6979b0508e979fae)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2b931fea-c927-4a2b-b026-b1557c5bcf60_rw_1920.jpg?h=f799698602e6d8212302983baa0b6542)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/9e467479-b923-4e68-ab1b-ac5f26640de9_rw_1920.jpg?h=7a3ee2e7855c2c26a6a311ea25292401)
SOARING HIGH
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/8cd5cec2-58a0-484d-bb50-8b7e8ebee642_rw_1920.jpg?h=e0c3a0049f96d7e6d9168e2761d781c8)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/909c587f-099a-43f0-9e3f-b042b0301ea8_rw_1920.jpg?h=892473775aec98403fa2173b6a84d09d)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/a1ed8b58-3d8e-4303-ad57-1e8d6587341f_rw_1920.jpg?h=162c53aa067f8b23c96ebd91b0a7cb26)
UNFOLD
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/28b900a5-8b14-413a-9d51-da52bad46f28_rw_1920.jpg?h=8f6fe1b805ed767f50e6fe13edf819cb)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/503b5968-bfd3-4970-881c-5f12a38fc35f_rw_1920.jpg?h=9e0b89e8db0ff51884a4f4cd2d799508)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/7b831458-d258-4d57-999c-e84d1561c7e6_rw_1920.jpg?h=0c75362c081ff203a3cd690701befa32)
UPLIFT
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/1a4915d7-0d70-4f59-a69b-27f44e3e9017_rw_1920.jpg?h=1bd73c3ec0d0cb35b1ae8db346d01659)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d76570f9-bd74-434d-a0cd-6af9beb14a47_rw_1920.jpg?h=ccc9ed6e1e1fb3cf8c84f39e7067c674)
Thank you for watching, your comments and feedback will be much appreciated.