Anil Foods - Rebranding + 23 Package Design

Anil Group is a beloved Indian FMCG brand rooted in tradition but thriving in modern kitchens since 1984. With a rich legacy of crafting wholesome, affordable and delicious food staples from vermicelli, rava and flour to noodles, appalam, salt and more, Anil has become a staple in households across South India and beyond, earning the trust of families and food lovers alike. For decades, Anil’s packaging has stood on shelves as a symbol of quality and reliability. In this project, we had the opportunity to reimagine the brand’s visual identity and overhaul 23 product packaging designs to better reflect the brand’s heritage while making it fresh, vibrant and contemporary for today’s consumers. Our redesign bridges tradition and modernity, celebrating Anil’s legacy while amplifying shelf presence and consumer appeal, bringing a timeless brand into a bold new era of FMCG design.

Anil Foods - Rice Vermicelli | Package Design
Anil Foods - Ragi Vermicelli | Package Design
Anil Foods - Lemon Vermicelli | Package Design
Anil Foods - Roasted Short Vermicelli | Package Design
Anil Foods - Varagu / Kodo Millet Vermicelli | Package Design
Anil Foods - Wheat Vermicelli | Package Design
Anil Foods - Tamarind Vermicelli | Package Design
Anil Foods - Pearl Millet / Kambu Vermicelli | Package Design
Anil Foods - Payasam Vermicelli | Package Design
Anil Foods - Idiyappam / String Hopper Flour | Package Design
Anil Foods - Kozhukatte Flour | Package Design
Anil Foods - Murukku Flour | Package Design
Anil Foods - Ragi Flour | Package Design
Anil Foods - Rice Flour | Package Design
Anil Foods - Maida Flour | Package Design
Anil Foods - Roasted Rava | Package Design
Anil Foods - Samba Rava | Package Design
Anil Foods - Appalam / Pappad | Package Design
Anil Foods - Baby Happala / Pappad | Package Design
Anil Foods - Whole Wheat Flour (Atta) | Package Design
Anil Foods - Free Flow Salt - Iodised | Package Design
Anil Foods - Crystal Salt - Iodised | Package Design
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