The Dosha Theory | Skincare | Branding

The Dosha Theory Ayurvedic skincare branding by Atma Studios: logo, mascot, packaging and brand identity for a skincare range built on Ayurvedic doshas. Ayurveda, beauty and packaging design studio in Coimbatore, Tamil Nadu, working with brands across India and abroad.

Branding for The Dosha Theory, an ayurvedic wellness brand
This Branding project was done for a virtual Ayurvedic Skincare Brand that aims to provide the ancient ayurvedic wellness formulae.This project is a compilation of Logo design, Iconography, Illustration, Patterns, Mascot, Business set & Website design done for the Brand
The Dosha Theory Ayurvedic skincare brand: logo mark of a hand dropping oil over balanced stones, branding by Atma Studios
The color was chosen with an aim to bring in calmness
The Dosha Theory Ayurvedic skincare brand: logo colour variations on white and navy
The Dosha Theory Ayurvedic skincare brand: brand colours of navy, teal, white and green
The Dosha Theory Ayurvedic skincare brand: brand typeface sheet showing Gotham Rounded
Iconography to indicate the 10 prominent Brand features
The Dosha Theory Ayurvedic skincare brand: brand iconography set one of five icons
The Dosha Theory Ayurvedic skincare brand: brand iconography set two of five icons
Brand element is designed to indicate the organic, natural ingredients sourced for preparing the ayurvedic formulae
The Dosha Theory Ayurvedic skincare brand: brand elements of bamboo and leaf motifs
The Dosha Theory Ayurvedic skincare brand: brand pattern of bamboo, fans, bottles and stones
The Dosha Theory Ayurvedic skincare brand: stationery set with letterhead, envelope, cards and stickers
The Brand Mascot is chosen with an aim to indicate the care of Mother Nature with elegance & grace designed in the Art Dec style
The Dosha Theory Ayurvedic skincare brand: brand mascot, a woman with long teal hair
The Dosha Theory Ayurvedic skincare brand: mascot model sheet in five views
The Dosha Theory Ayurvedic skincare brand: mascot expression sheet of eight faces
The Dosha Theory Ayurvedic skincare brand: mascot action sheet seated and with a parasol
The Dosha Theory Ayurvedic skincare brand: mascot action sheet holding a bowl and a fan
The Dosha Theory Ayurvedic skincare brand: product bottles and jars flat lay
The Dosha Theory Ayurvedic skincare brand: shopping bags with mascot illustration
The Dosha Theory Ayurvedic skincare brand: illustrated tri-fold brochure
The Dosha Theory Ayurvedic skincare brand: brand lettering reading Make your everyday skincare easy through fusion of herbs
The Dosha Theory Ayurvedic skincare brand: brand lettering poster framed on a shelf
The Dosha Theory Ayurvedic skincare brand: brand illustration of handcrafted Ayurvedic goodness with women and a mortar
The Dosha Theory Ayurvedic skincare brand: brand illustration printed on a greeting card
The Dosha Theory Ayurvedic skincare brand: website design on two tablet screens
The Dosha Theory Ayurvedic skincare brand: website product pages on tablet screens
The Dosha Theory Ayurvedic skincare brand: mobile website screens with product page
The Dosha Theory Ayurvedic skincare brand: mobile website screens with about and newsletter pages
The Dosha Theory Ayurvedic skincare brand: thank you slide with logo
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