Boysenberry | Kids Clothing Branding

Boysenberry is a premium kidswear brand for boys, blending global design sensibilities with playful charm. This project includes the complete brand identity - logo, mascot, colors, packaging, and visual styling - crafted to create a joyful and cohesive brand experience across all touchpoints.

Boysenberry boys clothing brand: cover with the Boysenberry logo and a smiling toddler, branding by Atma Studios
Boysenberry boys clothing brand: branding process flow from brand discovery to brand socials
Boysenberry boys clothing brand: brand discovery slide with a laughing child covering his eyes
Boysenberry boys clothing brand: moodboard references with playful logos and colours
Boysenberry boys clothing brand: brand naming options grid beside a kids outfit
Boysenberry boys clothing brand: logo sketch explorations text slide
Boysenberry boys clothing brand: hand sketching logo sticker ideas on a clipboard
Boysenberry boys clothing brand: digital logo explorations in several playful styles
Boysenberry boys clothing brand: final brand logo beside a kids shirt and shorts on a hanger
Boysenberry boys clothing brand: logo clearspace guide
Boysenberry boys clothing brand: brand colours and typography sheet
Boysenberry boys clothing brand: brand stationery kit with letterhead, envelope and cards
Boysenberry boys clothing brand: brand mascot style exploration of a boy character
Boysenberry boys clothing brand: final brand mascot sheet with poses and expressions
Boysenberry boys clothing brand: brand package design with shopping bags and boxes
Boysenberry boys clothing brand: brand clothing tag on folded colourful T-shirts
Boysenberry boys clothing brand: brand stickers shown with a striped tee, shorts and toys
Boysenberry boys clothing brand: brand social media posts and phone mockup
Boysenberry boys clothing brand: thank you slide
Every brand has a rhythm. Let’s tune yours with art and meaning.
Contact us
↑Back to Top