BRANDING FOR FOLKLORISTICS
This Branding project was done for a virtual Art Institute that aims to impart folk art education from around the world under one roof. This project is a compilation of Logo design, Iconography, Illustration, Mascot and Business set design done for the Brand
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/20775956-ac23-49e9-8d99-70a196e14000_rw_1920.jpg?h=dc7cb9a6e77be86130786b837495194f)
Based on the design requirements, the logo was kept minimal and creative
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b54f80e7-9367-4261-aea3-dd9f64432321_rw_3840.jpg?h=4a0182595e25660f678141060d023cf5)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/8279c5cf-1635-4e72-bcc4-6c63eb01dd33_rw_1920.jpg?h=30f854274cbeb46cb7332f16f1741890)
ICONOGRAPHY
Iconography done for 10 Brand features
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/4b386bf3-eedd-4acf-845e-63b57fa1550f_rw_3840.jpg?h=3b72ea5c6a417920a9f3c032586714b1)
MASCOT DESIGN
The Mascot chosen for the brand was a Bower Bird. They are known for their creative instinct for the way they build their nests to attract their mate. The Bird was designed to inspire creativity and model as a guide to provide students a sense of direction
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/2357348b-19f7-4fe3-b19f-4c5b22e63358_rw_3840.jpg?h=267d1071d3ab6064168f4a01df2dd3c2)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/d81c3ee7-595c-4cc6-aaca-9fe8edf41fdd_rw_3840.jpg?h=92e637908e52c40debe0e2e4c560dbf0)
BRAND ILLUSTRATIONS
These were created to illustrate the 10 features that describe what the Brand stands for
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/593bcc9a-552c-4764-8b6c-f5ba979416a6_rw_1920.jpg?h=163404686975b16c8c311ac4577ad6ce)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/bc7462e2-b311-4be6-8ffa-c4a7f692108a_rw_1920.jpg?h=ce9faabfe988697dd41159aae7dc6d3d)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/62bad60c-989c-4a40-823e-f5d3ce71c2ec_rw_1920.jpg?h=4c038069c77330a9b0673c788633be6e)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/40de116e-4821-4b76-9e62-69503c99d08d_rw_1920.jpg?h=7c779b43ce2c38e3da8d2913800bf29d)
BUSINESS SET AND BROCHURE
This includes designing of stationary and Brand Brochure
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/76b05921-5359-45b4-b951-3bda3031d0ad_rw_3840.jpg?h=8fde8345bd5f1e46d0bfeffbffc7a0f6)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/87ae735c-5f09-42a7-9ee5-9b7a586b4c9d_rw_3840.jpg?h=d47f66100f5be47022b4677fbcce359a)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/ef090653-c4fa-4c9f-9336-9739a3a513f3_rw_1920.jpg?h=a991c7edb35e28ac4e1d485deec63e4b)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/b5b64a74-a67d-40b7-88c1-4a1771a1f56b_rw_1920.jpg?h=d8e30af0abd168f769b590ba9149d50d)
![](https://cdn.myportfolio.com/c986d660fade6e36a921639f5d88493d/e75554e4-5c5a-4ce9-b2ab-42548cb17c46_rw_1920.jpg?h=76aa63df5189e0b84112e50a540bd678)
THANK YOU