Elfsy | Kid's Clothing | Branding

Elfsy kids' clothing branding by Atma Studios: logo, brand identity and packaging for a children's apparel brand. Kidswear branding and packaging design studio in Coimbatore, Tamil Nadu, India, working with brands across India and abroad.

Elfsy girls clothing brand: white Elfsy logo over a photo of a girl in a hat, branding by Atma Studios
Elfsy girls clothing brand: project introduction slide
Elfsy girls clothing brand: brand naming criteria mind map
Elfsy girls clothing brand: brand naming process mind map, set one
Elfsy girls clothing brand: brand naming process mind map, set two
Elfsy girls clothing brand: brand naming process mind map, set three
Elfsy girls clothing brand: brand naming process mind map, set four
Elfsy girls clothing brand: selected brand name Elfsy with its meaning
Elfsy girls clothing brand: logo design brainstorming mind map
Elfsy girls clothing brand: logo design options title slide
Elfsy girls clothing brand: logo option 1, a pink handwritten script wordmark
Elfsy girls clothing brand: logo option 1 in pink and as an app icon
Elfsy girls clothing brand: logo option 1 beside a smiling woman in sunglasses
Elfsy girls clothing brand: logo option 2 with a girl silhouette and halo, dress like an angel
Elfsy girls clothing brand: logo option 2 in pink and black
Elfsy girls clothing brand: logo option 2 in white over a photo of a toddler
Elfsy girls clothing brand: logo option 3 with a girl inside a heart
Elfsy girls clothing brand: logo option 3 in pink and black
Elfsy girls clothing brand: logo option 3 in white over a photo of a woman
Elfsy girls clothing brand: logo option 4, an elegant typographic wordmark in yellow and pink
Elfsy girls clothing brand: logo option 4 in colour and black
Elfsy girls clothing brand: logo option 4 in white over a photo of a woman
Elfsy girls clothing brand: logo option 5, a playful multicolour wordmark with swirls
Elfsy girls clothing brand: logo option 5 in colour and black
Elfsy girls clothing brand: logo option 5 over a photo of a girl blowing bubbles
Elfsy girls clothing brand: logo option 6, a colourful gift ribbon wordmark
Elfsy girls clothing brand: logo option 6 in colour and black
Elfsy girls clothing brand: logo option 6 over a black and white photo of a girl
Elfsy girls clothing brand: logo option 7, a script wordmark with a yellow flower and butterfly
Elfsy girls clothing brand: logo option 7 in colour and black
Elfsy girls clothing brand: logo option 7 over a photo of a girl playing outdoors
Elfsy girls clothing brand: all eleven logo options on one sheet
Elfsy girls clothing brand: selected logo
Elfsy girls clothing brand: monocolour logo on a pink app icon
Elfsy girls clothing brand: brand element one, a border of hanging motifs
Elfsy girls clothing brand: brand element two, yellow and pink angled bands
Elfsy girls clothing brand: brand stationery set on a yellow background
Elfsy girls clothing brand: brand pattern in pink and white
Elfsy girls clothing brand: brand gift boxes with gold ribbon
Elfsy girls clothing brand: brand hang tag with pattern
Elfsy girls clothing brand: brand package design boxes with girl illustration
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