Kapala | Sports Equipment | Brand Identity

Kapala brand identity by Atma Studios: logo sketches, logotype and brand marks for India's first fashion-forward, hand-moulded premium helmet brand for urban cyclists. Logo design and branding studio in Coimbatore, Tamil Nadu, India, working with clients across India and abroad.

Brand identity design for "First ever hand moulded  premium helmets in India".
About the brand 
KAPALA is India’s first fashion forward helmet for urban cyclist.
The brand name kapala is been derived from the ancient sanskrit, which means 
“Skull cap"
Kapala cycling brand identity: red Kapala logo with an arrow mark on black, brand identity by Atma Studios
Brainstorming Sheet
Logo Sketches
Kapala cycling brand identity: ram badge logo sketches on a pink notepad
Digitalisation of the selected logos
Kapala cycling brand identity: three early logo explorations on black
Kapala cycling brand identity: wordmark and ram head badge explorations
Kapala cycling brand identity: ram photograph with the badge logo
Kapala cycling brand identity: three ram badge logo variations
Logo Visualisation for the selected logos
Kapala cycling brand identity: ram badge logo printed on textured paper
Kapala cycling brand identity: wordmark embossed on black paper
Kapala cycling brand identity: final logo embossed on grey paper
Final Logo
Kapala cycling brand identity: final logo on black
Logo Breakdown
Kapala cycling brand identity: logo construction with arrow and letter K
Kapala cycling brand identity: brand colour bars in red, white and black
Kapala cycling brand identity: logo on red, white and black backgrounds
Kapala cycling brand identity: logo over a dark bicycle store interior




Thank you
Whimsgic Studio knows a whole new approach in sculpting your brand.
An approach which your brand deserves.
If you are interested in getting in touch with us, then drop us a mail.
Email : whimsgic@gmail.com 
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