Lucid Dreamers - Art Supplies Store Branding Project
The client is a brick and mortar art supplies store, which is first of its kind in India, in terms of store size and variety of supplies. The idea was to create a brand which is surreal, conceptual and slightly quirky. It had to be minimalistic and also eye-catching. For this project, we created a Logo, Brand elements, Business sets, Basic Store elements, Brand illustrations, and a Brand deck which showcases the client's prominent advantages over the competitors.
These brand illustrations could be used for promoting the brand on social media platforms, hoardings, advertisements, store wall murals and included in brand book.