Matangi | Spiritual | Branding

Matangi Foundation spiritual branding by Atma Studios: brand direction and identity for Matangi Foundation, Coimbatore. Spiritual and non-profit branding studio in Coimbatore, Tamil Nadu, India.

Dakshina Foundation(current) from coimbatore approached us for the Branding of Matangi Foundation(current). They gave us their logo and asked us to provide a visual representation of the branding's direction before entrusting us with the entire project. This presentation was made as a pitch to show how Matangi Foundation's branding will look.
Matangi spiritual brand: logo mark with a parrot feather motif on indigo, branding by Atma Studios
Matangi spiritual brand: brand colour palette of indigo, teal, yellow and red
Matangi spiritual brand: brand typeface sheet
Matangi spiritual brand: brand element of two parrots on a line with bunting
Matangi spiritual brand: brand stationery text slide
Matangi spiritual brand: brand stationery set with letterhead, envelope and cards
Matangi spiritual brand: brand stationery close-up with letterheads and cards
Matangi spiritual brand: brand standee design for a transformation program
Matangi spiritual brand: social media templates grid
Matangi spiritual brand: brand iconography: glory, clarity, arts, speech and beyond
Matangi spiritual brand: brand iconography: fulfilment, gyan, commune, balance and progeny
Matangi spiritual brand: brand pattern one of circular icons on indigo
Matangi spiritual brand: brand patterns two and three in indigo and teal
Matangi spiritual brand: package design with patterned wrapping paper held in hand
Matangi spiritual brand: package design with patterned shopping bag and twine
Matangi spiritual brand: brand illustration of a goddess with flowing blue hair
Matangi spiritual brand: book cover design mockups with the Matangi illustration
Matangi spiritual brand: framed brand poster on a shelf with vases
Matangi spiritual brand: thank you slide with logo
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