Nannadai | Indian Clothing | Branding

Nannadai, the Indian art clothing brand, branded by Atma Studios: logo, mascot, packaging and visual identity for a fashion label rooted in Indian art. Fashion branding studio in Coimbatore, Tamil Nadu, India.

Branding for Nannadai, an Indian Art based Clothing Brand
This Branding project was done for a virtual Clothing brand that aims to provide Indian Folk Art based clothing. This project is a compilation of Logo design, Iconography, Illustration, Packaging, Mascot, other brand assets & Website design done for the Brand
Nannadai Indian art clothing brand guideline book: cover with the Nannadai logo, branding by Atma Studios
Nannadai Indian art clothing brand guideline book: contents page
Nannadai Indian art clothing brand guideline book: section 01 introduction title
Nannadai Indian art clothing brand guideline book: introduction and about us page
Nannadai Indian art clothing brand guideline book: section 02 logo title
Nannadai Indian art clothing brand guideline book: section 03 colour title
Color was chosen with an aim to portray the grandeur & elegance of the Indian art on the clothing
Nannadai Indian art clothing brand guideline book: section 04 typeface title
Nannadai Indian art clothing brand guideline book: section 05 assets title
Iconography indicates the 10 prominent brand features
Nannadai Indian art clothing brand guideline book: brand icons set one of five icons
Nannadai Indian art clothing brand guideline book: brand icons set two of five icons
Nannadai Indian art clothing brand guideline book: brand element adaptation on stationery, option one
Nannadai Indian art clothing brand guideline book: brand element adaptation on stationery, option two
Nannadai Indian art clothing brand guideline book: brand element adaptation on stationery, option three
Nannadai Indian art clothing brand guideline book: brand pattern one with geometric folk motifs
Nannadai Indian art clothing brand guideline book: brand pattern two with paisley motifs
Nannadai Indian art clothing brand guideline book: package design one with boxes and tags
Nannadai Indian art clothing brand guideline book: package design two with boxes and tags
Nannadai Indian art clothing brand guideline book: section 06 mascot title
Nannadai Indian art clothing brand guideline book: mascot model sheet of a woman in a red sari
Nannadai Indian art clothing brand guideline book: mascot expression sheet of ten faces
Nannadai Indian art clothing brand guideline book: mascot action sheet with clothes rack and mannequin
Nannadai Indian art clothing brand guideline book: mascot action sheet with shopping bags and scissors
Nannadai Indian art clothing brand guideline book: section 07 collaterals title
Nannadai Indian art clothing brand guideline book: creative brand ad with folk art illustration
Nannadai Indian art clothing brand guideline book: brand illustration titled the majestic attire
Nannadai Indian art clothing brand guideline book: section 08 UI UX title
Nannadai Indian art clothing brand guideline book: mobile UI screens
Nannadai Indian art clothing brand guideline book: website UI screens
Nannadai Indian art clothing brand guideline book: thank you slide with a woman in a blue sari, India's first art based fashion brand
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