Pagal Kanavu - Theatre Branding Project

Pagal Kanavu theatre branding by Atma Studios: a minimalist logo, mascot and visual identity for an Indian theatre brand that merges cultural values with modern trends. Arts and theatre branding studio in Coimbatore, Tamil Nadu, India.

Pagal Kanavu theatre troupe brand: logo on a spotlit stage backdrop, branding by Atma Studios
Pagal Kanavu theatre troupe brand: back story slide with a moodboard of stage photographs
Pagal Kanavu theatre troupe brand: display and headline fonts beside stage spotlights
Pagal Kanavu theatre troupe brand: logo ideation sketches on four clipboards
Pagal Kanavu theatre troupe brand: final logo with its window, spotlight and director chair elements
Pagal Kanavu theatre troupe brand: merchandise with cap, T-shirts, badges, ID card and microphones
Pagal Kanavu theatre troupe brand: brand deck of nine arched icons
Pagal Kanavu theatre troupe brand: mascot introduction with sketches of a woman in a sari
Pagal Kanavu theatre troupe brand: mascot standees and character cut-outs
Pagal Kanavu theatre troupe brand: brand patterns on cards, lanyard and notebooks
Pagal Kanavu theatre troupe brand: brand lettering reading Life is full of drama, so why not join the club?
Pagal Kanavu theatre troupe brand: stationery set with clipboard, envelope, cards and lanyard
Pagal Kanavu theatre troupe brand: brand illustration sketches and illustrated show tickets
Pagal Kanavu theatre troupe brand: website and mobile UI design
Pagal Kanavu theatre troupe brand: brand promotion storyboard sketches in a notebook
Pagal Kanavu theatre troupe brand: outdoor billboard with the mascot and stage curtains
Pagal Kanavu theatre troupe brand: thank you slide with mascot
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