Sanjeevini | Spiritual | Branding

Sanjeevini spiritual branding by Atma Studios: brand guidebook, mascot and iconography for an initiative of Dakshina Foundation, Coimbatore. Spiritual and non-profit branding studio in Coimbatore, Tamil Nadu, India.

Sanjeevini Branding

Sanjeevini is an initiative by Dakshina Foundation, Coimbatore.

The name of the brand is “Sanjeevini”.
Sanjeevini literally means “the medicine to stay alive”. In this context, it’s a divine medicine which can cure anything and everything. 

People today are dying out of fear, not because of the virus.  People who are already affected, who are in the panic of getting affected, who lack prana, the solution is prana shakti – life energy. If that is there, nothing will affect us. To keep Prana shakti alive, Sanjeevini is needed. 

Lets look into the complete branding of “Sanjeevini”
Sanjeevini spiritual brand guidelines: cover with the Sanjeevini lotus logo on teal, branding by Atma Studios
Sanjeevini spiritual brand guidelines: brand identity section title
Sanjeevini spiritual brand guidelines: logo spacing guide
Logo Designed by Opal Cards.
Sanjeevini spiritual brand guidelines: logo colour adaptations on white, peach and teal
Sanjeevini spiritual brand guidelines: brand typography section title
Sanjeevini spiritual brand guidelines: typography slide showing Gotham Rounded fonts
Sanjeevini spiritual brand guidelines: brand colours section title
Sanjeevini spiritual brand guidelines: primary and secondary colour palette
Sanjeevini spiritual brand guidelines: brand elements section title
Sanjeevini spiritual brand guidelines: brand elements: swirl and lotus line motifs
Sanjeevini spiritual brand guidelines: brand iconography section title
Sanjeevini spiritual brand guidelines: brand icons set of ten icons
Sanjeevini spiritual brand guidelines: brand collaterals section title
Sanjeevini spiritual brand guidelines: business stationery set adaptations
Sanjeevini spiritual brand guidelines: signboard mockup on a building
Sanjeevini spiritual brand guidelines: UI and UX website design on two laptops
Sanjeevini spiritual brand guidelines: UI and UX website design with deity mascots on laptops
Sanjeevini spiritual brand guidelines: UI and UX website pages in yellow on laptops
Sanjeevini spiritual brand guidelines: social media templates section title
Sanjeevini spiritual brand guidelines: social media template adaptations grid
Sanjeevini spiritual brand guidelines: brand illustration 1 of a goddess seated on a lotus holding a veena
Sanjeevini spiritual brand guidelines: brand illustration 2 of a standing goddess in a red sari
Sanjeevini spiritual brand guidelines: brand mascot design section title
Sanjeevini spiritual brand guidelines: Sanjeevini meditation mascot in three seated poses
Sanjeevini spiritual brand guidelines: brand mascot icons section title
Sanjeevini spiritual brand guidelines: benefits of Sanjeevini meditation shown with four mascot icons
Sanjeevini spiritual brand guidelines: brand presentation slides section title
Sanjeevini spiritual brand guidelines: wallpapers section title
Sanjeevini spiritual brand guidelines: wallpaper adaptations on desktop, laptop and phone
Sanjeevini spiritual brand guidelines: thank you slide
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