Seeval

Branding and Package Design

Seeval is a homegrown organic snack brand from Coimbatore, rooted in India’s rich agricultural heritage and culinary traditions. The brand embodies the perfect blend of luxury, authenticity, and taste, celebrating the art of snacking in a wholesome, modern way.
At Atma Studios, the visual identity was designed to reflect this essence — combining earthy organic roots with vibrant cultural storytelling. Each design direction reimagines Indian folk and traditional art forms like Chitrasutra, Madhubani, and Iconography, blending them with contemporary aesthetics to create a unique fusion of heritage and modern appeal.
From farm to table, Seeval’s brand language narrates the journey of purity, craft, and culture — where every detail, from color palette to typography, celebrates India’s timeless connection to food and nature.
Seeval organic snacks brand: cover banner with the logo and banana chips on a wooden table, branding and package design by Atma Studios
Seeval organic snacks brand: brand introduction slide with the Seeval logo
Seeval organic snacks brand: moodboard of Indian folk art, patterns and vintage labels
Seeval organic snacks brand: logo research with logo explorations and a hanging sign mockup
Seeval organic snacks brand: colour guide and typography guide with maroon, beige and yellow
Seeval organic snacks brand: logo anatomy explaining chip pattern, decorative motifs and heritage tagline
Seeval organic snacks brand: logo variations in Tamil and English on light and maroon backgrounds
Seeval organic snacks brand: stationery mockup with letterhead, envelope, ID card and business card on a banana leaf
Seeval organic snacks brand: package design option 1 with art references, line sketch and coloured artwork
Seeval organic snacks brand: package illustration option 1 with two women in traditional attire framing the label
Seeval organic snacks brand: package design option 2 with geometric references, sketch and coloured artwork
Seeval organic snacks brand: package illustration option 2 with a geometric village market scene
Seeval organic snacks brand: package design option 3 with folk art references, sketch and coloured artwork
Seeval organic snacks brand: package illustration option 3 with farmers and banana trees in folk style
Seeval organic snacks brand: package design option 4 with illustration references, sketch and coloured artwork
Seeval organic snacks brand: package illustration option 4 with women harvesting bananas among green leaves
Seeval organic snacks brand: colour options for the pouch in maroon, purple, green and navy
Seeval organic snacks brand: final Nendran banana chips pouch mockups in maroon and green
Seeval organic snacks brand: thank you slide
Let’s craft a brand that tells your story with purpose and precision.
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