Sphatika | Premium Salt Branding

Sphatika premium salt branding by Atma Studios: logo, packaging and brand identity for a new product from Sankh's and Surya Products, salt makers since 1980. FMCG branding and packaging studio in Coimbatore, Tamil Nadu, India.

Sphatika premium salt brand: cover illustration of a salt store, conceptualised and designed by Atma Studios
Sphatika premium salt brand: project brief covering industry, services and location
Sphatika premium salt brand: brand name options shown on five cards
Sphatika premium salt brand: brand moodboard in blue and white
Sphatika premium salt brand: brainstorming keywords on a desktop screen
Sphatika premium salt brand: logo sketches on paper
Sphatika premium salt brand: digital logo options on ocean backgrounds
Sphatika premium salt brand: logo variations in white on navy
Sphatika premium salt brand: final brand logo beside a crashing ocean wave
Sphatika premium salt brand: logo adaptations on packaging, hanging sign and business cards
Sphatika premium salt brand: brand colour palette of white, teal and navy
Sphatika premium salt brand: brand typography sheet showing the Nunito typeface
Sphatika premium salt brand: package style exploration in Mughal painting style
Sphatika premium salt brand: package style exploration in flat illustration style
Sphatika premium salt brand: package style exploration in geometric pattern style
Sphatika premium salt brand: package style exploration in line art style with sea salt motifs
Sphatika premium salt brand: final black salt package design, flat layout with front and back
Sphatika premium salt brand: final black salt pouch mockups in navy and gold
Sphatika premium salt brand: project credits slide
Sphatika premium salt brand: thank you slide
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