Surely Nut - Branding and Packaging

Surely Nut branding and packaging: a bold brand identity and jar packaging for a UK peanut butter brand founded by four friends. Packaging design featured by Atma Studios, a branding studio in Coimbatore, India, working with brands worldwide.

Branding and Packaging for Surely Nut


Surely Nut is a UK based Peanut Butter brand with a taste like no other. The business was formed by 4 friends with their love for Peanut Butter. They’ve been recognised for their unique flavours combined with peanut butter. Surely Nut strongly believes in sharing and therefore their tagline, ‘Made to share’ is about sharing their products and enjoying their unique peanut butter together.


Surely Nut nut butter branding and packaging: four colourful nut butter jars on orange, branding and packaging by Atma Studios


The brand concept was to create a brand that is bold and  energetic, to be unique from the market and not use any peanut references in the identity and packaging design.

Surely Nut nut butter branding and packaging: Surely Nut logo, S monogram and Made to Share badge on navy
Surely Nut nut butter branding and packaging: jar lids and labels seen from above on orange
Surely Nut nut butter branding and packaging: stack of jars with bold labels on navy
Surely Nut nut butter branding and packaging: jar flat lay on navy and orange
Surely Nut nut butter branding and packaging: scattered business cards in orange and navy
Surely Nut nut butter branding and packaging: business card design front and back on navy
Surely Nut nut butter branding and packaging: closing badge on navy
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